Maybe its was the Nutella that caught my eye (it’s my go to stress lifter), but I just fell in love with Antrepo’s project Minimalist effect in a maximalist market.

Package design constantly entertains me. What were they going for with that packaging? What are they trying to convey? What consumer were they trying to attract? While I don’t agree that all product packaging should be  reduced to its most basic image, I love the way this series highlights the differences between a busy and simple package design.

via swissmiss